Admittedly, telemarketing has a lot going against it, but that doesn’t mean that it has lost its usefulness. Quite the opposite, actually. Thanks to the direct approach of telemarketing, business to business companies have been able to close more b2b sales transactions compared to their competitors who simply relied on today’s popular marketing methods, such as content marketing lead generation. Telemarketing is actually a highly versatile method that can be used to complement all other marketing strategies.
Using telemarketing campaigns in conjunction with other marketing methods allows your marketing teams to have a better lead generation tool. Instead of using telemarketing for merely cold calling, you can use it to warm cold prospects.
For example, business leads who search the internet for specific products or services are often ready to purchase, but are still looking to get the best price. If they come to your website, and perhaps download a white paper or sign up for a free offer, you can have your professional b2b telemarketers call them to ask if they are interested in setting a business appointment with your sales reps.
The effectiveness of your telemarketing campaigns rely mostly on how professional your b2b telemarketers are. This is why, if you decide to outsource, you have to make sure that the telemarketing company you do business with is reliable, professional, and legal. Once you get the right telemarketing company working on your campaigns, you can look forward to generating a lot of qualified b2b sales leads.
Related post: 9 Simple Ways To Make Telemarketing Work For Your B2B Company
